Hulu - Wu-Tang: An American Saga
Hulu tasked Team Epiphany with promoting the Season 2 premiere of the original series Wu-Tang: An American Saga. We produced the Wu-Bodega at Philadelphia music festival, Made in America. Attendees were able to live out the legendary Wu-Tang experience by capturing iconic photo moments at the bodega photo moments, participating in fan giveaways and the opportunity to meet cast members.
To further amplify the new season and drive tune-in, we executed the social campaign Wu-Retreat, a series of digital events that highlighted Martial Arts, Meditation and Mindfulness.
Results:
Wu-Bodega
450k+ Social Impressions
Wu-Retreat
12.2k Total Views
31.2k Total Reach
Category: Experiential Activation + Social Campaign
Role:
Hulu Account / Client Management
Internal Project Management (Production, Creative, Strategy, Social, PR, Influencer)
Sponsorship Management
Influencer + Talent Management
Vendor + Budget Management
Credits:
Client: Hulu
Agency: Team Epiphany
Photos: Tommie Battle III